How to Promote Freight Forwarding Business?
With the freight forwarding industry digitally transforming, you may be thinking about digitalizing your marketing for lead generation. Before, it may be sustainable for your business to rely only on networks built through personal relationships. However, with the current digitalization trend, this may not be sufficient anymore. Freight forwarders need to start looking into digital marketing for lead generation and stay competitive in the industry.
In the current generation, almost every customer is turning to the internet to find the best option. Therefore, more freight forwarding companies are utilizing online channels to compete for clients’ attention. Freight forwarding companies have found online lead generation to be more efficient and effective than offline methods. Ideally, in the long term, the digital marketing channel will bring in a continuous flow of new leads, leading to stable and growing revenue.
Below we will list some field-proven digital marketing strategies for freight forwarding companies.
Pay-per-click, or PPC, is a marketing strategy for freight forwarding companies to place ads in search engine results for the keywords that you have targeted. If you are new to PPC, Google Ads may be the most ideal place to start, because it allows you to put ads in the Google search engine.
PPC is based on a bidding system in which you compete with other advertisers for the keywords that you have selected. One of the advantages of PPC is that you are only charged when a user clicks on your advertisement.
For the targeted keywords, you want to choose keywords that your clients would search. In your case, the potential customers would be the shippers who want to have their goods sent to other countries. The targeted keywords would be those that shippers would search. One example keyword that freight forwarders may want to target would be “freight quotes”. Shippers are always constantly looking for the best freight quotes to limit their costs.
Your website can be one of the best marketing tools if your potential clients are able to find it through search engines. By investing your time to optimize your website for SEO (search engine optimization), you will gain more awareness from higher rankings.
SEO involves the process of incorporating keywords related to your services on your site. Therefore, when users search those related keywords in search engines, your website will show up.
You can do keyword research to find out what your potential customers are searching for, as well as what keywords your competitors are targeting. You will want to target these keywords to attract people to your website that are most likely to convert into actual clients.
Content marketing is a great way to indirectly advertise your freight forwarding service to potential clients by providing them with knowledgeable and helpful information. The content can be in the form of blog posts, videos, infographics, and any other online format.
Publishing original content can be a very effective way to connect with your potential clients. When you share content and information that your clients find helpful, they are more likely to trust your brand.
As a result, through content marketing, your company will have a presence on the internet. When potential clients see that you are publishing relevant and helpful information within the freight forwarding industry, they are most likely to trust you as the leader in the industry.
CRM for Freight Forwarders
Customer relationship management (CRM) has become an essential trend in the freight forwarding industry. It is also a critical marketing strategy for a freight forwarding company to run a successful digital marketing campaign.
CRM is a set of applications that allows you to manage client database, interactions, leads, and satisfaction.
Increasing your freight forwarding business’s revenue requires you to improve your customer relationships. Keeping customers happy is essential for growing your business, especially in the freight forwarding industry. Focusing on CRM will help your forwarding business stay competitive and sustainable.
There are many freight forwarder companies that shippers can choose to ship their goods. Lowering the price of your service may be a strategy, but definitely not sustainable in the long term. Therefore, it is important to ensure that your customers are satisfied so that they will become returning clients for your service.
There is currently a limited amount of freight forwarding software on the market that contain the feature of CRM. GoFreight is one of the few that offers the most comprehensive CRM for freight forwarders. Request a free demo to learn how GoFreight can help accelerate your business growth and become a leader in the freight forwarding industry!