At the early stages of founding GoFreight, we invested a lot of extra time talking to freight forwarders to understand their challenges. The early insight we gained was integral to shaping the platform’s development. Much of the feedback centered around two themes, and here are the highlights.
When a freight forwarder opens offices in new locations and countries, it can be a good sign that business is going well. But, the ability to share data and the level of communication it takes to centralize operations can be complicated and is only possible through the use of a modern SaaS platform.
There can be many reasons a forwarder has ended up with technology that doesn’t meet their needs. I offered a few signs you can look for to know if you’ve started down the path with the wrong platform in my last post: Here’s How to Know the Software You Are Using Is Bad for Your Business.
The idea of freight forwarders using technology is not new. The problem is most of them fall short of fulfilling the needs of their users. In this blog post, I talk about several signs that show companies do not have the best technology for their needs early on.
GoFreight software is founded with the goal of unleashing the potential of freight forwarders who are held back by their current technology – if they have any freight management technology at all. Prior to starting GoFreight my partners and I knew from our own experiences, as well as having spoken to dozens of forwarders, that …