The system of alphanumeric sequences within the original 1993 and 1994 versions of the popular basketball video game enabled players to unlock hidden characters, offering gameplay beyond the standard roster. Entering these sequences, often found in gaming magazines or shared amongst players, at the appropriate screen activated special player profiles. For example, typing in a specific code could unlock caricatures of then-President Bill Clinton or members of the development team.
This functionality fostered a sense of community and discovery amongst gamers. The sharing of these secrets expanded the replay value of the title significantly, encouraging continued engagement long after initial purchase. It also added a layer of customization and personalization that was unusual for arcade games of the era, offering a taste of the emergent culture of player-created content.