The phrase refers to the practice of seeking promotional codes for the jewelry brand Gorjana on the social media and forum platform Reddit. Individuals often search for these codes to obtain discounts on Gorjana products, hoping to reduce the overall cost of their purchase. As an illustration, a user might post on a Reddit thread dedicated to deals and discounts, asking if anyone has a working code for Gorjana jewelry, or they might search existing threads for previously shared codes.
This code-seeking behavior highlights the value consumers place on cost savings and the power of online communities in disseminating promotional information. Historically, shoppers relied on traditional means like newspapers and printed coupons to find discounts. The digital age has shifted this behavior to online platforms, where information spreads rapidly and collaboratively. The pursuit of savings via shared codes demonstrates a consumer’s desire to maximize purchasing power and participate in a community of bargain hunters.