Stranger Things The First Shadow Reddit


Stranger Things The First Shadow Reddit

Discussion forums dedicated to the stage play, “Stranger Things: The First Shadow,” found on the popular platform Reddit, provide spaces for fans to share reactions, theories, and analyses of the production. These online communities act as hubs for exchanging information and perspectives related to the play’s narrative, performances, and its connection to the broader “Stranger Things” universe. A user might, for instance, initiate a thread asking for interpretations of a particular scene or character motivation.

These Reddit forums serve as valuable extensions of the theatrical experience, fostering community engagement and allowing audiences to delve deeper into the play’s themes and intricacies. The open nature of these platforms facilitates the sharing of diverse opinions and interpretations, enriching the overall understanding and appreciation of the production. Furthermore, these digital spaces archive collective reactions and analyses, offering a historical record of the play’s reception and impact.

Given the prominent role of online forums in shaping audience perception and engagement, subsequent sections will explore specific themes and recurring discussions within these “Stranger Things: The First Shadow” online communities. Analysis of these online interactions reveals audience reception trends and common points of interest.

1. Spoiler Discussions

Spoiler discussions are a prominent feature of online forums dedicated to “Stranger Things: The First Shadow”. Due to the narrative-driven nature of the play and its connection to a pre-existing and beloved franchise, managing the dissemination of plot details is crucial within these digital communities.

  • Spoiler Tagging and Etiquette

    Effective spoiler management involves the use of spoiler tags and warnings to protect users who have not yet experienced the play. Failure to adhere to these conventions can lead to negative community interactions and the ostracization of individuals who prematurely reveal key plot points. Moderation teams often enforce strict policies regarding spoiler posting to maintain a positive user experience.

  • Theories vs. Confirmed Information

    Distinguishing between speculative theories and confirmed plot details is essential in spoiler discussions. Mislabeling unconfirmed theories as fact can lead to confusion and misinterpretations within the online community. Responsible participation requires careful source verification and clear communication of the speculative nature of theories.

  • Impact on Subsequent Viewings

    Awareness of spoilers can significantly impact the enjoyment of subsequent viewings of “Stranger Things: The First Shadow”. Foreknowledge of plot twists or character reveals can diminish the emotional impact and suspense intended by the playwright. Therefore, individuals actively seeking to avoid spoilers often limit their engagement with these online discussions.

  • Post-Performance Analysis

    Spoiler discussions enable in-depth analysis and interpretation of the play’s narrative. After experiencing the production, audience members frequently engage in detailed discussions of plot points, character motivations, and thematic elements. These discussions contribute to a deeper understanding and appreciation of the play’s complexities.

The presence and management of spoiler discussions within Reddit communities focused on “Stranger Things: The First Shadow” highlight the complex relationship between audience engagement, information dissemination, and the preservation of the theatrical experience. These discussions, while potentially detrimental to the uninitiated, are critical for post-performance analysis and community building.

2. Theory Speculation

Theory speculation is a central activity within Reddit communities dedicated to “Stranger Things: The First Shadow”. The prequel nature of the play, coupled with its connection to established lore, provides fertile ground for audience-generated hypotheses regarding characters’ origins, unexplored aspects of the Upside Down, and potential foreshadowing of events in the main “Stranger Things” series.

  • Character Backstories and Motivations

    A prevalent area of speculation centers on the backstories and motivations of younger versions of characters familiar from the original series, such as Hopper, Joyce, and Eleven’s mother. Reddit threads often propose explanations for character traits or behaviors displayed later in life, drawing connections between events depicted in the play and established narratives. For example, users might debate the origins of Hopper’s cynicism or the development of Joyce’s protective instincts.

  • The Upside Down’s Early History

    Given the play’s setting in 1959, theory speculation extends to the early history and nature of the Upside Down. Discussions frequently revolve around the origins of the alternate dimension, the evolution of its flora and fauna, and the initial breaches between the real world and the Upside Down depicted in the play. User theories might propose explanations for the demogorgon’s behavior or the underlying rules governing the Upside Down’s influence on Hawkins.

  • Connections to Future Events

    Reddit communities actively seek out potential foreshadowing within the play that might provide clues or insights into future events within the “Stranger Things” universe. Users analyze dialogue, visual cues, and plot elements, looking for connections to unresolved mysteries or potential plot threads that could be explored in subsequent seasons of the television series. Such theories contribute to a sense of continuity and interconnectedness within the larger franchise narrative.

  • Alternative Interpretations and Fan Fiction Fuel

    Theory speculation also encompasses alternative interpretations of events and character interactions within “The First Shadow.” These speculative narratives often serve as inspiration for fan fiction and other forms of creative expression within the community. Users might propose alternative endings, explore unexplored relationships, or imagine entirely new storylines based on elements introduced in the play. This speculative creativity further enriches the overall fan experience.

The prevalence and diversity of theory speculation within “Stranger Things: The First Shadow” Reddit communities underscore the audience’s active engagement with the source material and their desire to contribute to the ongoing expansion of the franchise’s mythology. These discussions not only enrich the viewing experience but also foster a sense of community among fans eager to explore the mysteries and possibilities inherent in the “Stranger Things” universe.

3. Casting Reactions

Casting choices for “Stranger Things: The First Shadow,” a stage play expanding the established narrative, generated considerable discussion within Reddit communities. These online reactions reflect audience expectations, pre-existing attachments to familiar characters, and perceptions of how new cast members embody younger versions of established roles.

  • Physical Resemblance and Character Embodiment

    One focal point involves assessments of physical resemblance between actors portraying younger versions of characters and their counterparts in the original television series. Discussions evaluate the degree to which the new cast members capture the visual essence of the established characters. Furthermore, reactions extend to the perceived ability of the actors to embody the mannerisms, vocal patterns, and personality traits associated with these roles. Deviations from audience expectations in either area can lead to both positive and negative feedback within Reddit threads.

  • Recognition of Stage Actors

    The presence of actors known primarily for their work on stage, rather than television or film, influences audience reactions. Some Reddit users may express unfamiliarity with performers new to the “Stranger Things” universe, while others recognize and appreciate the casting of experienced stage actors. Discussions may center on the actors’ prior theatrical roles and their suitability for adapting to the specific demands of a live stage production. The perceived credibility and skill of these actors frequently shape overall audience perception.

  • Comparison to Established Performances

    Casting reactions inevitably involve comparisons between the new actors’ performances and those of the original cast in the television series. Reddit threads often feature discussions about the extent to which the stage actors capture the spirit and essence of the established characters while also bringing their own unique interpretations to the roles. These comparisons can be both constructive and critical, reflecting the audience’s strong emotional investment in the pre-existing characters and their established portrayals.

  • Impact on Story and Character Interpretation

    The perceived success or failure of casting choices can directly influence audience interpretation of the play’s narrative and character arcs. Positive reactions to casting decisions may enhance audience immersion and acceptance of the prequel storyline. Conversely, negative reactions can create a sense of disconnect or skepticism, potentially undermining the audience’s ability to fully engage with the production. Therefore, casting reactions within Reddit communities serve as a significant indicator of the overall audience response to the play’s character portrayals and narrative cohesion.

The discourse surrounding casting choices within Reddit communities dedicated to “Stranger Things: The First Shadow” illustrates the profound impact of audience expectations and pre-existing attachments on the reception of a stage adaptation. These reactions reflect a complex interplay of factors, including physical resemblance, performance quality, and adherence to established character portrayals, ultimately shaping the overall audience experience and critical evaluation of the production.

4. Plot Hole Analysis

Analysis of perceived narrative inconsistencies, or plot holes, forms a substantial component of discussions within “Stranger Things: The First Shadow” Reddit communities. These discussions reflect audience scrutiny of the prequel’s integration with the established “Stranger Things” canon and its internal consistency. Discrepancies, whether real or perceived, can generate extensive debate and influence audience perception of the play’s overall quality.

  • Canon Conflicts and Retcons

    One prominent area of plot hole analysis involves perceived conflicts between the events and characterizations presented in “The First Shadow” and established lore from the original television series. Viewers scrutinize the play for potential retcons or inconsistencies that might alter or contradict previously established details. Reddit threads often dissect specific scenes or dialogue, comparing them against information revealed in the show to identify potential discrepancies. These discussions reflect a commitment to maintaining the integrity of the established canon.

  • Internal Consistency Issues

    Beyond conflicts with external canon, plot hole analysis also focuses on internal inconsistencies within the play’s narrative itself. This includes scrutiny of character motivations, unexplained plot developments, and logistical improbabilities. For example, viewers may question the feasibility of certain actions or events given the established rules and limitations of the “Stranger Things” universe. These analyses reveal audience attentiveness to detail and a desire for logical coherence within the narrative.

  • Explanations and Justifications

    Reddit communities often serve as forums for proposing explanations and justifications for apparent plot holes. Users may offer interpretations that reconcile perceived inconsistencies with existing lore or suggest plausible explanations for unexplained events. These attempts at rationalization reflect a desire to maintain suspension of disbelief and preserve the enjoyment of the overall “Stranger Things” experience. Such justifications can be influential in shaping collective audience understanding and acceptance of potentially problematic plot elements.

  • Impact on Audience Immersion

    The perceived presence of plot holes can significantly impact audience immersion and enjoyment of “The First Shadow.” Frequent or egregious inconsistencies can disrupt the narrative flow and undermine the audience’s ability to fully engage with the story. Conversely, skillful resolution of potential plot holes or plausible explanations can enhance audience appreciation for the play’s intricacies and attention to detail. Thus, discussions surrounding plot hole analysis directly influence the overall critical assessment and audience reception of the production.

The scrutiny of plot holes within “Stranger Things: The First Shadow” Reddit communities highlights the audience’s active engagement with the narrative and their commitment to maintaining consistency within the established “Stranger Things” universe. These discussions, while potentially critical, also serve as a valuable mechanism for collective interpretation and potential reconciliation of perceived inconsistencies, ultimately shaping the overall audience experience.

5. Character Development

The online discussions surrounding “Stranger Things: The First Shadow” on Reddit significantly emphasize character development. Because the play serves as a prequel, audience members scrutinize the portrayals of younger versions of established characters. This scrutiny directly impacts the forum’s discourse, as users debate the faithfulness of these portrayals to the characters’ future selves, analyzing whether the depicted development aligns with established canon. For instance, discussions may focus on the origins of Chief Hopper’s cynicism or Joyce Byers’ unwavering determination, examining how their experiences in the play shape their later personalities. These discussions underscore the importance of character development as a key element in evaluating the prequel’s success and its integration within the larger “Stranger Things” universe.

Further, character development in the play fuels extensive theory crafting on Reddit. Users speculate on how specific events or relationships portrayed in “The First Shadow” influence character arcs in the original series. Examples include analyzing the early relationships between characters like Dr. Brenner and Elevens mother, positing how these interactions contribute to their later actions and motivations. The online forum becomes a space for collective interpretation, where users share theories on how the play’s character development impacts their understanding of the original series. This analysis frequently involves dissecting dialogue, identifying subtle cues, and constructing narratives that bridge the gap between the prequel and the established timeline.

Ultimately, the connection between character development and the Reddit discussions surrounding “Stranger Things: The First Shadow” highlights the forum’s role as a hub for fan analysis and community building. While the play’s narrative provides the foundation, the online forum becomes a space for extending and enriching the character development through collective interpretation and speculation. A central challenge is reconciling potentially conflicting portrayals or character motivations, requiring active moderation and thoughtful engagement from the community. This interaction showcases the practical significance of understanding the nuances of character development in prequel narratives and its role in shaping audience perception and engagement within online forums.

6. Easter Egg Hunts

The presence of hidden references, or “Easter eggs,” within “Stranger Things: The First Shadow” is a significant driver of activity within the dedicated Reddit communities. The search for and discussion of these Easter eggs fuels content creation and engagement on the platform. These subtle nods to the broader “Stranger Things” universe, as well as hidden details specific to the play, incentivize repeat viewings and deep analysis. The discovery and sharing of these findings provides a sense of accomplishment and collective achievement for Reddit users. For instance, a user might post about a barely audible line of dialogue referencing a future event, prompting further discussion and collaborative confirmation from other community members. The existence of Easter eggs functions as a form of interactive storytelling, drawing audiences into a more active role within the “Stranger Things” narrative.

The significance of Easter egg hunts as a component of the “Stranger Things: The First Shadow” Reddit community lies in their ability to foster a sense of shared experience and collective intelligence. Users actively collaborate, sharing clues, screenshots, and interpretations to uncover and decipher these hidden details. This collaborative effort strengthens community bonds and creates a dynamic environment where knowledge is collectively constructed and disseminated. For example, a cryptic visual detail in a set design might spark weeks of debate and analysis, resulting in a comprehensive understanding of its significance within the larger “Stranger Things” mythology. These hunts also drive traffic and content generation within the Reddit community, with users creating guides, analyses, and theories based on their discoveries. The continuous pursuit of these hidden references ensures sustained engagement and keeps the forum active and vibrant.

The practical significance of understanding the connection between Easter egg hunts and the Reddit community is twofold. Firstly, for the creators of “Stranger Things: The First Shadow,” it demonstrates the audience’s keen attention to detail and provides valuable feedback on the effectiveness of subtle storytelling techniques. Secondly, for the Reddit community, it fosters a sense of ownership and active participation within the “Stranger Things” universe. This knowledge empowers both creators and audiences, creating a symbiotic relationship where the pursuit of hidden details enhances the overall experience. Challenges may arise when Easter eggs are ambiguous or require specialized knowledge to decipher, potentially leading to frustration or inaccurate interpretations. However, these challenges ultimately contribute to the ongoing dialogue and collaborative spirit that defines the “Stranger Things: The First Shadow” Reddit community.

7. Production Quality

The level of execution in all aspects of “Stranger Things: The First Shadow” significantly influences discussions within dedicated Reddit communities. Audience members scrutinize and evaluate elements such as set design, special effects, costumes, sound design, and the overall direction, contributing to a collective assessment of the play’s artistic and technical merit.

  • Set Design and Visual Fidelity

    Set design, encompassing the physical environments and props, plays a crucial role in establishing the play’s atmosphere and transporting the audience to the world of Hawkins, Indiana. Discussions on Reddit often focus on the authenticity and visual fidelity of the sets, evaluating how effectively they recreate the 1950s setting and integrate with the narrative. For instance, the accuracy of a recreation of Hawkins High School or the Byers’ residence can be a point of intense scrutiny and debate.

  • Special Effects and Practical Execution

    Given the “Stranger Things” franchise’s reliance on supernatural elements, the quality of special effects in “The First Shadow” is of paramount importance. Reddit users analyze the effectiveness of practical effects, such as creature design, illusions, and stagecraft employed to depict the Upside Down. The seamless integration of these effects into the live performance is a key factor in determining audience immersion and overall satisfaction. Successfully realized effects enhance the sense of wonder and horror central to the “Stranger Things” experience.

  • Costume Design and Period Accuracy

    The accuracy and attention to detail in costume design are essential for establishing the play’s historical context and character authenticity. Reddit discussions often evaluate the period appropriateness of clothing, hairstyles, and accessories, assessing how well the costumes reflect the 1959 setting and contribute to character development. Costuming inconsistencies or anachronisms can detract from audience immersion and become points of critical discussion.

  • Sound Design and Atmospheric Immersion

    Sound design, encompassing music, sound effects, and ambient audio, plays a crucial role in creating the play’s atmosphere and enhancing emotional impact. Reddit users analyze the effectiveness of the sound design in building tension, creating suspense, and conveying the supernatural elements of the story. Subtle audio cues, the use of period-appropriate music, and the overall sound mixing contribute significantly to the audience’s immersive experience. Deficiencies in sound design can detract from the emotional impact and overall effectiveness of the production.

The comprehensive evaluation of production quality within “Stranger Things: The First Shadow” Reddit communities demonstrates the audience’s critical engagement with the play’s artistic and technical aspects. These discussions highlight the importance of meticulously executed production elements in creating an immersive and believable theatrical experience that resonates with fans of the “Stranger Things” franchise. The collective assessment of set design, special effects, costumes, and sound design directly influences audience perception and overall satisfaction with the production.

8. Accessibility Concerns

Discussions within “Stranger Things: The First Shadow” Reddit communities frequently address accessibility concerns, reflecting a desire for broader audience participation. These concerns encompass both the financial and physical barriers that can limit access to the stage production.

  • Ticket Pricing and Affordability

    Ticket prices for live theatrical productions, including “Stranger Things: The First Shadow,” often present a significant barrier to entry. Reddit threads frequently discuss the affordability of tickets, with users expressing concern that the high cost limits access to a privileged few. The pricing structure, particularly for premium seating, can exclude individuals and families with limited financial resources, leading to concerns about equitable access to the arts. Discussions often explore strategies for finding discounted tickets or highlight the need for more affordable options to widen audience participation.

  • Venue Accessibility for Individuals with Disabilities

    Physical accessibility of the theater venue is another prominent concern. Reddit users raise questions about the availability of wheelchair seating, accessible restrooms, and accommodations for individuals with visual or auditory impairments. Discussions often focus on the specific accessibility features offered by the theater and whether they adequately meet the needs of all audience members. A lack of accessible facilities can effectively exclude individuals with disabilities from experiencing the production, raising concerns about inclusivity and equal access to cultural events. Feedback from users who have attended the play is often shared regarding the ease of access and availability of assistance.

  • Geographic Limitations and Travel Costs

    The location of the theater in London poses a geographic limitation for many potential audience members. Reddit threads often discuss the travel costs associated with attending the play, including transportation, accommodation, and other related expenses. These costs can be prohibitive for individuals living outside of London or in other countries, effectively limiting access to those with the financial means to travel. Discussions may explore the possibility of future touring productions or alternative viewing options to address these geographic limitations.

  • Availability of Accessible Performances

    The availability of performances specifically designed to accommodate individuals with disabilities is a crucial consideration. Reddit users often inquire about the provision of sensory-friendly performances, sign language interpretation, or audio description services. The inclusion of these accommodations can significantly enhance the accessibility of the play for individuals with specific needs, allowing them to fully engage with the production. Discussions may highlight the need for more frequent or consistently offered accessible performances to ensure equitable access for all audience members.

These accessibility concerns voiced within “Stranger Things: The First Shadow” Reddit communities underscore the importance of addressing financial, physical, and geographic barriers to ensure broader audience participation in the theatrical experience. Discussions highlight the need for proactive measures to promote inclusivity and equitable access to cultural events for all members of the community.

9. Community Toxicity

Online discussion forums, including those dedicated to “Stranger Things: The First Shadow” on Reddit, are susceptible to varying degrees of community toxicity. This toxicity can manifest in several forms, impacting the quality of discussions and the overall experience for participants. The anonymity afforded by online platforms, coupled with strong opinions surrounding the subject matter, can contribute to a hostile environment.

  • Harassment and Personal Attacks

    Harassment and personal attacks represent a severe form of toxicity. This involves targeting individuals with abusive language, insults, or threats based on their opinions, theories, or preferences related to the play. For example, a user might be subjected to ridicule for expressing an unpopular interpretation of a character’s motivations. This behavior can discourage participation and create a climate of fear within the community.

  • Gatekeeping and Exclusionary Behavior

    Gatekeeping refers to attempts to control access to the community based on perceived levels of knowledge or dedication. This can manifest as belittling newcomers for asking “basic” questions or excluding individuals who have not seen the play multiple times. Such exclusionary behavior creates an unwelcoming environment and limits the diversity of perspectives within the forum. Examples include mocking users for not understanding specific references or shaming them for holding different opinions.

  • Spoiler Shaming and Aggressive Enforcement of Norms

    While spoiler policies are necessary to protect the viewing experience, aggressive enforcement can contribute to toxicity. Spoiler shaming involves publicly berating individuals for accidentally revealing plot details, even in cases where reasonable precautions were taken. This can create a hyper-sensitive environment where users are afraid to participate for fear of making a mistake. This may involve public call-outs and intense negative reactions to perceived infractions.

  • Unsubstantiated Criticism and Negativity Bias

    Unsubstantiated criticism, characterized by negativity devoid of constructive feedback, can also foster a toxic environment. This involves expressing blanket disapproval of the play, casting choices, or production quality without providing specific examples or reasoned arguments. While critical discussion is valuable, constant negativity can demoralize participants and discourage constructive dialogue. This may manifest as generalized complaints about the play being “terrible” without further elaboration.

The presence of community toxicity within “Stranger Things: The First Shadow” Reddit forums can significantly detract from the intended purpose of these online spaces, which is to foster discussion, share interpretations, and build community around a shared interest. Moderation efforts and community self-regulation are crucial in mitigating these negative behaviors and promoting a more positive and inclusive environment for all participants.

Frequently Asked Questions Regarding “Stranger Things

This section addresses common inquiries and misconceptions related to online discussions about “Stranger Things: The First Shadow” within Reddit communities.

Question 1: What is the typical focus of “Stranger Things: The First Shadow” Reddit threads?

Discussions primarily revolve around plot analysis, character development, speculation regarding connections to the original series, production quality, casting choices, and accessibility concerns.

Question 2: How are spoilers handled within these Reddit communities?

Effective spoiler management is critical. Users are expected to utilize spoiler tags and provide warnings to protect those who have not yet experienced the play. Moderators often enforce strict spoiler policies.

Question 3: What types of theories are commonly discussed?

Theories frequently involve character backstories, the early history of the Upside Down, potential foreshadowing of future events in the “Stranger Things” universe, and alternative interpretations of the play’s narrative.

Question 4: How does audience perception of casting choices influence Reddit discussions?

Reactions often center on physical resemblance between actors and their counterparts in the original series, recognition of stage actors, comparisons to established performances, and the overall impact on story and character interpretation.

Question 5: What constitutes plot hole analysis within these online communities?

Discussions typically involve identifying conflicts with established canon, internal inconsistencies within the play’s narrative, attempts to provide explanations or justifications for perceived inconsistencies, and assessments of the impact on audience immersion.

Question 6: What are common accessibility concerns discussed within these forums?

Concerns primarily revolve around ticket pricing and affordability, venue accessibility for individuals with disabilities, geographic limitations and travel costs, and the availability of accessible performances.

Participation in “Stranger Things: The First Shadow” Reddit discussions requires adherence to community guidelines and a commitment to respectful and constructive dialogue.

The subsequent section will delve into strategies for navigating these online communities and maximizing the benefits of engagement.

Tips for Navigating “Stranger Things

Engaging within Reddit communities focused on “Stranger Things: The First Shadow” can enhance understanding and enjoyment of the play. However, navigating these forums effectively requires awareness of certain conventions and potential pitfalls. These guidelines aim to facilitate constructive participation.

Tip 1: Utilize Spoiler Tags Appropriately. Any discussion of plot points or character reveals must be clearly marked using spoiler tags. Failure to do so can disrupt the experience for other users. Implement the specific tagging format used by the community.

Tip 2: Verify Information Before Sharing. Rumors and unconfirmed theories should not be presented as fact. Cite sources and clearly distinguish between speculation and verifiable information. Promote accuracy and avoid spreading misinformation.

Tip 3: Frame Criticism Constructively. Negative opinions are acceptable, provided they are supported by specific examples and reasoned arguments. Avoid making sweeping generalizations or resorting to personal attacks. Focus on the production itself, not the individuals involved.

Tip 4: Respect Diverse Interpretations. Different audience members may draw varying conclusions from the play. Recognize the validity of alternative perspectives and avoid dismissing interpretations that differ from one’s own. Promote open dialogue and understanding.

Tip 5: Adhere to Community Guidelines. Familiarize oneself with the specific rules and guidelines established by the Reddit community. These guidelines may address topics such as self-promotion, harassment, and appropriate content. Compliance ensures a positive and productive environment.

Tip 6: Search Before Posting. Before initiating a new thread, conduct a thorough search to determine whether the topic has already been discussed. This prevents redundant conversations and streamlines information access. Utilize relevant keywords to refine search results.

Adhering to these guidelines can promote constructive dialogue, minimize conflict, and enhance the overall experience within “Stranger Things: The First Shadow” Reddit communities. These spaces offer valuable opportunities for shared understanding and engagement with the production.

The final section will summarize key aspects of “Stranger Things: The First Shadow” Reddit discussions and consider potential future developments.

stranger things the first shadow reddit

The preceding exploration has illuminated the multifaceted role of online discussion forums dedicated to “Stranger Things: The First Shadow,” specifically those hosted on Reddit. These communities serve as central hubs for audience engagement, facilitating in-depth analysis of plot, characters, and production quality. Examination of these forums reveals recurring themes such as spoiler management, theory speculation, casting reactions, and discussions surrounding accessibility and community toxicity. The patterns of engagement observed provide valuable insights into audience reception and the impact of online discourse on theatrical experiences.

Continued analysis of these online communities will likely yield further understanding of audience expectations and the evolving relationship between theatrical productions and digital spaces. Monitoring the trends and dynamics within “stranger things the first shadow reddit” is crucial for gauging public sentiment and adapting to the evolving landscape of fan engagement.