The acquisition of established profiles on the Reddit platform is a practice where individuals obtain accounts that have been active for a significant period. For example, instead of creating a new user profile, someone might seek to purchase a profile that has been registered and used for several years.
The perceived value in acquiring pre-existing accounts stems from the potential for enhanced credibility and reduced scrutiny from the Reddit community and its automated moderation systems. An established account may be viewed as more trustworthy, allowing for greater influence within specific subreddits. Historically, such actions have been employed for marketing purposes, reputation management, and, in some cases, the dissemination of biased information.