The alphanumeric strings associated with savings opportunities at a cannabis retailer found on a popular online forum can provide access to discounted products. These codes, typically shared by users, offer a percentage off, free items with purchase, or other value-added incentives for consumers. For example, a user might share a code that provides 20% off a first purchase.
The significance of these user-generated promotions lies in their potential to decrease the cost of cannabis products for consumers, offering a more affordable avenue to access regulated goods. Historically, consumers relied on traditional advertising or word-of-mouth to discover discounts; the emergence of online forums has created a decentralized, community-driven method for sharing and discovering promotional offers. This democratization of information is especially relevant in markets where cannabis advertising is heavily regulated.