The term denotes a group of avid supporters, particularly young fans, deeply invested in National Basketball Association games and activities. These groups often participate in interactive events, contests, and promotional campaigns associated with specific teams or the league as a whole. An example would be a school group attending a game and receiving special recognition for their enthusiasm and participation in pre-game challenges.
Engagement with these supporter groups offers substantial benefits to the NBA, fostering brand loyalty, expanding viewership, and cultivating a passionate fanbase for future generations. Historically, the league has strategically targeted youth audiences through various outreach programs, recognizing their potential as long-term consumers and advocates for the sport. These initiatives contribute significantly to the league’s overall popularity and financial success.