The phrase refers to the search for a promotional offer, specifically a discount of 20% on purchases from the Birch Lane furniture and home dcor retailer, as discovered or shared on the Reddit platform. Individuals utilize search engines to find such discounts, hoping to save money on their purchases. Examples include a user posting a valid code or discussing the availability of such offers within relevant Reddit communities dedicated to deals, coupons, or the Birch Lane brand.
The significance lies in the potential cost savings for consumers and the role of online communities in disseminating information about discounts. Historically, shoppers relied on traditional methods like newspaper inserts or physical coupons. The internet, and platforms like Reddit, have democratized access to deals, allowing for crowdsourced identification and sharing of promotions. This system benefits both consumers, who gain access to discounts they might not otherwise find, and retailers, who may experience increased sales due to the wider dissemination of promotional offers.
