This phrase represents a specific method of researching a company, product, or service. It involves aggregating feedback and concerns expressed across multiple online platforms. The terms refer to: user opinions found on forums like Reddit, formal grievances lodged with the Better Business Bureau (BBB), and broader customer assessments that exist elsewhere on the internet.
This approach offers a multifaceted view, going beyond a single source of information. Examining multiple channels can reveal patterns and insights that might not be apparent when relying solely on one review site or the company’s own marketing materials. Historically, consumers relied on word-of-mouth or official reports; today, the accessibility of online platforms allows for a more comprehensive and democratized assessment.
