The phrase refers to online discussions, predominantly on the Reddit platform, concerning the selection of superior quality charcoal for grilling and smoking. These discussions typically involve users sharing their experiences and opinions on various charcoal brands and types, focusing on factors such as burn time, ash production, flavor profile, and ease of lighting. An example would be a Reddit thread where users debate the merits of hardwood lump charcoal versus briquettes, citing specific brands and their respective performance characteristics.
Such discussions are valuable because they provide a crowdsourced perspective on product performance, bypassing potentially biased marketing materials. The benefits include access to real-world user feedback, aiding consumers in making informed purchasing decisions. Historically, grilling enthusiasts relied on limited information sources. The advent of online forums and social media platforms has democratized product reviews, providing a wider range of viewpoints and experiences.
