The phrase refers to the act of searching for promotional offers related to Brian Head Resort, a ski resort in Utah, specifically through the online platform Reddit. It signifies an individual’s attempt to find reduced prices or special deals for lift tickets, lodging, rentals, or other services offered at the resort by scouring user-generated content and discussions on the specified website.
Seeking such incentives can significantly lower the cost of a ski trip, making it more accessible and affordable, especially for families or groups. The historical context involves the growing popularity of online communities as sources of crowdsourced information and the desire to find the best possible deals through collaborative efforts. This demonstrates a shift away from solely relying on official resort channels for pricing information.