The Dallas Mavericks, like other NBA teams, may participate in the NBA Cup, a potential in-season tournament. Should they host games as part of this tournament, designated playing surfaces will be used. These surfaces often feature unique designs and branding elements associated with the tournament and the hosting team.
The significance of hosting games as part of such a competition includes increased fan engagement, potential revenue generation through ticket sales and merchandise, and enhanced visibility for the team and the city. This engagement provides an opportunity to build excitement during the regular season and showcase the team’s brand. Historically, the NBA has sought innovative ways to maintain fan interest and competitive spirit throughout the season, and this competition represents a recent effort in that direction.