A string of alphanumeric characters or a scannable barcode offering a reduction in the standard price of the forthcoming basketball simulation video game, NBA 2K25. These are typically distributed during pre-order periods, through promotional partnerships, or via loyalty programs offered by retailers or the game’s publisher.
The availability of such price reductions allows consumers to acquire the anticipated game at a lower cost, enhancing accessibility and potentially driving sales volume. Historically, these offers have proven effective in generating pre-release hype and securing early adoption, benefiting both the consumer and the game’s distribution channels. They represent a common marketing tactic employed within the video game industry.