The phrase describes accessing live broadcasts of the National Basketball Association’s annual player selection event, specifically targeting audiences located in the eastern regions of the United States. This typically involves utilizing online platforms or services to view the draft as it unfolds. For example, individuals on the East Coast seeking to watch the event may search for avenues to view it online, leading them to resources referencing this term.
Accessibility is a primary benefit. This specific approach allows fans in the eastern time zone to conveniently follow the draft without requiring cable television or physical attendance. Historically, accessing the draft required traditional television subscriptions. The proliferation of internet streaming has significantly broadened viewership, and geo-targeted searches reflect the desire for localized viewing options and start times suitable for those regions.