The potential increase in the league’s size to accommodate more franchises, specifically reaching a total of thirty-six, necessitates a comprehensive evaluation of numerous factors. This consideration involves analyzing market viability, ownership group financial strength, player pool depth, and the overall impact on the competitive balance of the existing teams. The addition of franchises requires careful planning to ensure long-term sustainability and does not negatively affect the quality of play.
Increasing the number of franchises offers several potential advantages, including increased revenue streams for the league and its existing teams through expansion fees and media rights deals. It also provides opportunities to tap into new fan bases and markets, broadening the league’s appeal and reach. Historically, expansion has been a tool for the NBA to strategically grow its presence and solidify its position as a leading professional sports organization.