The practice of mutually subscribing to user accounts on the Reddit platform to artificially inflate follower counts can be referred to as a ‘follow for follow’ scheme. For example, individuals might participate in dedicated subreddit communities where the stated purpose is to exchange subscriptions, with the expectation that subscribing to one account will result in reciprocal subscription.
This strategy is undertaken primarily to enhance perceived credibility or popularity. A higher follower count may influence the algorithms governing content visibility on Reddit, potentially leading to greater exposure for posts and comments. Historically, this practice has been a recurring phenomenon across various social media platforms as users seek to gain an advantage within these digital ecosystems. However, the value of such artificial inflation is often debated, as genuine engagement and community interaction are typically more valued by the platform’s algorithms and user base in the long run.
