The phrase refers to a specific, reoccurring phenomenon found online: instances of humorous or noteworthy signage displayed at grocery stores within the state of Michigan, which are then shared and discussed by users of the social media platform, Reddit, often focusing on a particular individual, likely an employee or customer, associated with the sign’s creation or content. An example would be a photo of a hand-written sign advertising a sale on produce, accompanied by anecdotal commentary about the person assumed to be responsible for its witty phrasing, all posted and actively commented upon within relevant subreddits.
The significance of these instances lies in their ability to capture a sense of local culture and humor. They provide a platform for individuals to share and appreciate everyday observations, fostering a sense of community among online users with shared geographic ties or similar senses of humor. Historically, this type of content reflects the growing role of social media in documenting and disseminating hyperlocal events and experiences.
