The initial implementation of the 24-second rule in the National Basketball Association occurred during the 1954-55 season. This innovation fundamentally altered the pace and strategy of professional basketball.
Prior to its introduction, excessively prolonged possessions were a common occurrence, often resulting in low-scoring games and diminished spectator interest. The adoption of this rule aimed to address these issues by compelling teams to attempt a shot within a defined time frame. This encouraged a more dynamic and engaging style of play, increasing scoring opportunities and overall excitement for fans.