The digital representation of a specific basketball shoe model within a particular video game is the focal point. It references a virtual version of the Nike Kyrie 5 “Bred” colorway, as it appeared in the NBA 2K18 video game. The “Bred” moniker signifies a color scheme primarily composed of black and red, a popular aesthetic in athletic footwear. As an example, players might seek to equip their in-game avatar with this virtual item to enhance their character’s appearance.
The significance of such a digital asset lies in its connection to real-world athletic shoe culture and the broader appeal of virtual customization. The virtual shoe provides a sense of personalization and reflects individual preferences within the game’s environment. Historically, collaborations between athletic shoe brands and video games have served as marketing tools and generated player interest by offering exclusive virtual items.