The phrase encompasses online discussions, particularly within the Reddit platform, centered on the reduction of consumption of readily available, inexpensive meals requiring minimal preparation. For example, a user might post about strategies for resisting the urge to purchase a burger and fries, or share a healthier, home-cooked alternative.
Such discussions are important due to the potential health consequences associated with diets high in processed foods, saturated fats, and sodium, which are frequently found in these quick-service offerings. Benefits range from improved cardiovascular health and weight management to increased energy levels and reduced risk of chronic diseases. Historically, growing awareness of these health implications has fueled a desire for resources and support networks, driving the popularity of related online communities.