The phrase references discussions on a popular online forum, Reddit, concerning the advertisements displayed on the lockscreen of Amazon’s Kindle e-readers. This specifically pertains to Kindles purchased with “special offers,” which are sold at a lower price in exchange for displaying these ads. Users often share experiences, tips, and opinions regarding the presence and management of these advertisements.
These online conversations highlight user interest in managing the device experience. They offer valuable insight into how consumers perceive the value proposition of ad-supported devices. The discussions also touch upon methods to disable the advertisements, both legally and through less conventional means. The historical context involves Amazon’s business model, which balances device affordability with advertising revenue.