The phrase represents a specific search query related to a promotional offer from a restaurant chain. It indicates a user’s intent to find a digital voucher, potentially shared on a social media platform, that would allow them to purchase a discounted family meal from El Pollo Loco for $20. The inclusion of “reddit” suggests the user believes such a code may be found within the discussions of that particular online community.
The existence and accessibility of such promotional codes are beneficial to both the consumer, who receives a cost savings, and the restaurant, which potentially experiences increased sales volume and brand awareness. Historically, restaurants have utilized various promotional strategies, including coupons and discounts, to attract customers, especially in competitive markets. Online platforms like Reddit have become increasingly popular for the dissemination and discovery of these offers due to their community-driven nature.