The phrase identifies a specific search query focused on locating discounts for a particular retailer through a community-driven platform. It represents an attempt to combine the brand name of an online vendor specializing in firearms, ammunition, and related products with the promise of savings found through a popular social news aggregation and discussion website. An example would be a user searching online hoping to find a promotional offer for MidwayUSA that was shared on Reddit.
Such searches are important because they represent a user’s desire to maximize value through community-sourced information. The benefit is potentially accessing discounts that might not be readily available through traditional channels, such as the retailer’s website. Historically, online forums and communities have become valuable repositories for shared promotional codes and deal alerts, creating a crowdsourced approach to finding savings.
