The phrase refers to the practice of individuals seeking promotional discounts for mochi-related products or services through the social media platform Reddit. Individuals often search for and share publicly available codes that can be redeemed for price reductions when purchasing mochi ice cream, mochi donuts, or other culinary items featuring the glutinous rice flour treat. For example, a user might post a code offering 20% off a specific brand of mochi ice cream available at a particular retailer.
This practice is beneficial as it enables consumers to save money on their purchases and discover new deals. The collaborative nature of Reddit allows for the efficient dissemination of information regarding active and verified discounts. Historically, such savings opportunities were primarily found through manufacturer websites, email newsletters, or promotional flyers. The advent of social media has streamlined and accelerated the process, creating a centralized hub for sharing these codes.
