The phrase references methods individuals may explore to view National Basketball Association games without incurring direct costs, often utilizing the social media platform Reddit as a source for accessing such content. An example would be a user searching for subreddits or posts that provide links to streaming websites offering live broadcasts of NBA matches.
The perceived importance stems from the desire to access entertainment and sporting events while circumventing subscription fees or pay-per-view charges. The historical context involves the evolution of online streaming technology and the rise of online communities facilitating the sharing of information, including links to potentially unauthorized content. The benefits, from a user perspective, center on the potential for cost savings and convenient access to games.