The practice in question involves acquiring and revealing virtual card packs within the NBA 2K video game franchise. These digital packs contain randomized player cards and other items that can be used to build a team for use in various game modes. The act of unveiling the contents of these digital packages constitutes the core action.
The significance of this activity stems from its impact on team building strategies and the acquisition of valuable in-game assets. Historically, the pursuit of rare and powerful player cards has driven considerable engagement within the NBA 2K community. This has led to the establishment of a secondary market for these digital items and an increased focus on in-game currency acquisition methods.