The concept involves individuals or groups enacting aggressive behaviors towards those perceived as instigators of harassment. Online platforms, particularly those with community-driven content, serve as common venues for discussions and instances of this retaliatory conduct. An example includes online users organizing to publicly shame or expose someone known for engaging in cyberbullying tactics.
The perceived value stems from a desire for justice and the belief that traditional reporting mechanisms are insufficient or ineffective in addressing the initial bullying. Advocates may view it as a form of self-defense or a way to deter future abusive actions. Historically, this type of reaction has manifested in various forms, ranging from vigilantism to social activism, adapted to the digital age through online forums and social media.