The exchange of ownership of user profiles on the Reddit platform, typically for financial compensation, represents a transaction outside the intended use of the service. Such transactions involve the transfer of login credentials and, ostensibly, the associated reputation and history of the account. As an example, an established profile with a history of positive contributions within specific subreddits might be offered in exchange for payment.
The perceived value in acquiring an existing profile lies in the potential to bypass the time and effort required to organically build a presence and reputation. This can offer an immediate, albeit artificial, influence within targeted communities. Historically, the practice emerged alongside the increasing commercialization of online platforms and the desire to manipulate user perceptions for marketing or other strategic purposes. However, this practice often violates the platform’s terms of service.
