These affixed brand logos represent a relatively new revenue stream for National Basketball Association teams. Placed on the upper left shoulder of jerseys, these small advertisements offer corporate entities a direct association with a professional sports franchise and its fanbase. For example, a technology companys emblem might be displayed on the Golden State Warriors’ uniform.
The introduction of these emblems has provided significant financial benefits to the league and individual franchises, adding to team valuation and profitability. They also reflect evolving trends in sports marketing, as teams seek innovative ways to generate income and engage with corporate partners. Historically, uniform space was sacrosanct, reserved solely for team branding; their inclusion marks a shift in this philosophy.
