The phrase refers to a specific type of sharing and engagement behavior within the Reddit platform, typically involving a focused, time-limited effort to promote content, often with the expectation of reciprocal actions from others. This coordinated activity aims to quickly increase visibility within relevant subreddits, potentially leading to wider recognition and interaction. An example would be a group of users agreeing to upvote and comment on each other’s posts within a specific timeframe to improve their chances of appearing in the “hot” or “rising” sections.
The importance of this behavior lies in its potential to manipulate the perceived popularity of content and influence the direction of discussions within the platform. Benefits, for those involved, can include increased karma, heightened visibility for their posts, and the formation of online connections. Historically, such organized activities have existed in various forms across different online communities, often employed to circumvent algorithms or gain an advantage in competitive environments. They represent an attempt to game the system and amplify specific voices or content.
