The phrase refers to user-generated video content related to individuals named Jacob and Rachel that is shared and discussed on the social media platform Reddit. Such content typically gains traction within specific subreddits, leading to community engagement through comments, upvotes, and further sharing of the material.
The significance of this phenomenon lies in the capacity of social media platforms like Reddit to amplify personal narratives and events. The platform’s structure allows for the creation of niche communities centered around shared interests or specific individuals. This can result in widespread attention, both positive and negative, depending on the nature and context of the shared content.