Sharing video content found on Reddit to Instagram involves a process of downloading the video from the Reddit platform and then uploading it to the Instagram application. Due to the different functionalities and platforms involved, directly cross-posting is typically not supported. For example, if a user encounters a compelling video on the “r/funny” subreddit, they must first save the video file to their device before it can be shared on an Instagram Story or post.
Expanding the reach of interesting or engaging video content from one social media platform to another allows for increased visibility and potential audience engagement. This process is particularly beneficial when sharing content from niche communities, like Reddit, to broader networks like Instagram. Historically, users have employed workarounds to achieve cross-platform sharing due to the lack of direct integration between social media sites.