The phrase refers to the action of observing National Basketball Association games through unofficial online broadcasts shared on the social media platform Reddit. Such activity involves users seeking and distributing links to streams of NBA games, often without the authorization of official broadcasting entities.
The prevalence of this activity stems from factors such as the high cost of official NBA League Pass subscriptions, geographical restrictions on broadcasting rights, and the desire for immediate access to games. Historically, individuals have sought alternative methods to access content, and the digital age has facilitated this through platforms like Reddit, where communities share information.